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“Static offers aren’t working anymore. Personalization is taking over, and brands need to embrace the idea of developing a living loyalty profile to drive positive

Loyalty programs are key to customer satisfaction and retention. Yet despite this, consumers around the world have notched up $48 trillion in unspent loyalty points.

Customer loyalty is a coveted but increasingly elusive outcome for brands. Loyalty programs have long been a cornerstone of customer retention, but with over half

It’s said that the “only true mistake you can make with your rewards is to let them expire.” But allowing loyalty points to expire is

In recent years, the concept of ‘networked’ Marketplaces has become a game-changer across various industries. These Marketplaces represent a shift towards interconnected ecosystems where multiple

Our partners at StackCommerce not only do a lot of work for AFL teams (stores, auctions) but are hardcore fans! Anthony Richardson – has been in the thick

At Commerce Dynamics, we know that Marketplaces are the foundation on which loyalty partnerships are built. The recently announced improvements to the decades-long Citi/AAdvantage credit

In a digital age where fan engagement knows no bounds, the NFL and individual teams are embarking on a new era of connection through innovative