The open loyalty economy: How Web3 creates value for customers and brands
Loyalty programs have long been a staple of customer retention for major brands. However, many suffer from lack of usage, resulting in billions of dollars
Loyalty programs have long been a staple of customer retention for major brands. However, many suffer from lack of usage, resulting in billions of dollars
Shohei Ohtani’s game-worn jersey in June, 2023 recently fetched an impressive $60,200 at auction (sold on the MLB Auction Marketplace, powered by Commerce Dynamics) the
The importance of compelling storytelling in an online Marketplace cannot be overstated. While product information is essential, it’s the stories that truly connect with customers
As we’ve already highlighted – and will continue to discuss on our blog – many brands are integrating charitable donations into their customer loyalty programs
Co-branded hotel credit cards offer consumers exclusive benefits and rewards tailored to the brands they love. According to a recent Auriemma Group study, these specialized
“Static offers aren’t working anymore. Personalization is taking over, and brands need to embrace the idea of developing a living loyalty profile to drive positive
Loyalty programs are key to customer satisfaction and retention. Yet despite this, consumers around the world have notched up $48 trillion in unspent loyalty points.
Customer loyalty is a coveted but increasingly elusive outcome for brands. Loyalty programs have long been a cornerstone of customer retention, but with over half
It’s said that the “only true mistake you can make with your rewards is to let them expire.” But allowing loyalty points to expire is
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