Experiences Over Points/Miles Earnings: The New Loyalty
A new McKinsey report reveals experiences now account for three of the top five drivers of loyalty for travel brands. Past positive adventures also have the biggest influence on customers’ desire to spend more with a company in the future. This indicates that while points and elite tiers served a transactional purpose, curating incredible memories […]
Titans and Broncos ‘My Cause My Cleats’ Initiatives Shine
The Titans and Broncos are making waves with their ‘My Cause My Cleats’ campaigns, setting a great example within our network. These initiatives highlight players’ community impact by auctioning custom cleats and sneakers, with 100% of proceeds benefiting designated charities. The Broncos’ program celebrates players’ community work, while the Titans have a longstanding tradition of […]
Real Madrid’s Holiday Marketing Marvel: Unveiling the Ultimate Christmas Gift
Real Madrid and Pursuit 3 raised the bar with savvy marketing of the Seat Program. Their recent email campaign cleverly unveiled the Ultimate Christmas Gift: an exclusive, fully customizable seat from the iconic Santiago Bernabéu Stadium. It’s an interesting and effective initiative capturing the essence of the holiday season – and honestly, who wouldn’t want […]
Leafs ‘Real Sports Auction’ Scores Big in Sweden
The Toronto Maple Leafs took on the Minnesota Wild in Sweden! The event honouring Leafs legend Borje Salming coincided with the homecoming of Toronto Maple Leafs Swedish star William Nylander. Despite a tense 3-1 lead slipping away in regulation, Nylander emerged as the overtime hero, securing a 4-3 victory in overtime. The Leafs – Real […]
The Long Game: Real Madrid’s Official Memorabilia Marketplace is LIVE!
This story starts ten years ago when my partner Michael Grieve and his family were on sabbatical in Spain. Among the many things Michael learned during that time was the immense interest in football (soccer) but also the reverence and massive fan support for one team in particular – Real Madrid. He made some contacts […]
CDi Earns Prestigious Recognition in Forrester’s Marketplace Development Platforms Landscape
We are thrilled to announce that Commerce Dynamics has been featured in Forrester’s highly esteemed report, ‘The Marketplace Development Platforms Landscape’. This recognition is a testament to our commitment to excellence and innovation in the dynamic world of marketplace development. Forrester’s report serves as a valuable resource for tech leaders seeking insights into the capabilities […]
Unicorn Spotted!!! Lionel Messi Memorabilia on the Icons Sports Marketplace
In the realm of football collectibles, Lionel Messi memorabilia is a true rarity—a unicorn among football artifacts. Collaborating with Leo Messi Management, our partner Icons created the only Official Messi Signed Merchandise collection of its kind. Just over a week ago, Icons launched this legendary collection on the Icons Sports Marketplace. Each item came with […]
CDi Crew at The Annual PrimeTime Sports & Entertainment Conference and Tradeshow
I had a great time attending the 16th Annual PrimeTime Sports & Entertainment Conference and Tradeshow, presented by MLSE with Tory; she manages the Real Sports Auction Marketplace for MLSE from the CDI side. The conference was jam-packed with top-notch speakers and expert panels discussing the latest trends in sports marketing, e-commerce, and ticketing. Our […]
4.6 MILLION Points Redeemed for a single Hilton VIP Experience
Our partner, Hilton, has just closed a unique auction on their Experiences Marketplace that left motorsport fans and Hilton Honors members buzzing. The coveted prize: a McLaren F1 Team VIP Experience in Las Vegas, which sold for an all-time high of 4.6 million Hilton Honors points. This experience promises an unforgettable weekend at the Las […]
Fanatics ‘Headless’ Auctions now LIVE
Members of the CDi team were recently at the Fanatics Authentics headquarters in Miramar, Florida to celebrate the launch of the new Fanatics Headless Auctions. This is the world’s first enterprise auction solution seamlessly integrated into the Fanatics.com family of e-commerce sites. To date, the Fanatics Authentics team has successfully launched the program into multiple […]
