Levelling up the in-stadium experience for the modern fan
Attending a live sporting event used to be the pinnacle of fan engagement. I vividly remember the first time I stepped into what is now Scotiabank Arena, the energy was electrifying, and the atmosphere was unbeatable. But in recent years, I’ve noticed a shift as viewing habits have changed and younger generations crave more interactivity. […]
WWE Royal Rumble is Coming Soon!
WWE Marketplace/Fanatics is being leveraged by Charity Connor’s Cure to raise money, by empowering fans to bid for a chance to meet a legend and sit in Triple H’s seats at the Royal Rumble! Bidding has already surpassed $40,000. Ahhh we love it when Official Sports Marketplaces are utilized for positive charitable fundraising! WWE Marketplace & […]
Are you giving Gen Z travellers what they want?
Gen Z, compensating for pandemic-related travel delays, has embraced frequent travel with over half of its adults taking at least three leisure trips in the past year. Here is a breakdown of Gen Z’s wants from a Rewards Program: By offering a one-stop hub for personalized rewards, seamless interactions and instant gratification, Loyalty Marketplaces have […]
Deepening connections through athlete loyalty collaborations
Rookie NFL quarterback C.J. Stroud recently teamed up with Lockerverse to launch an exclusive, limited-edition snapback hat personalized with his signature number and logos. Initiatives like this demonstrate how individual athletes – not just major teams and leagues – are leveraging creative partnerships to engage loyal supporters. By co-designing caps, apparel and collectibles, players forge […]
Beyond flights: the case for flexible airline loyalty redemptions
As airline loyalty programs grow rapidly in popularity, a coalition of groups is advocating for points to be used towards more sustainable purchases than simply more flying. Diversifying redemption to include eco-options could strike a balance. Qantas Airways has already introduced the “Qantas Future Planet” initiative, allowing members to use their frequent flyer points to […]
‘The State of Sports Fan Engagement 2023’: 5 key takeaways
In an era where sports fans crave diverse content, innovation is key. Beyond traditional coverage, sports organizations must cater to this insatiable appetite by delivering interactive experiences, VR broadcasts, and personalized content. ‘The State of Sports Fan Engagement 2023’ report gives some clues as to where sports fan engagement is headed in the coming years […]
Greenifying loyalty programs with an eco-friendly Marketplace
Loyalty programs can incentivize customers to make eco-friendly purchasing decisions. But you need to ensure you’ve got a Marketplace that enables them to easily make those green choices! Here are some of the ways that well-designed loyalty programs can benefit the planet: Reward sustainable purchase choices Rewarding sustainable purchases is one of the most direct […]
A Home Run for MiLB Holliday’s Jersey
‘Tis the season for both the holidays and Holliday fever! Jackson Holliday, the standout #1 prospect in MiLB, continues to mesmerize fans with his skills. Playing for the Delmarva Shorebirds, he’s become a sensation in the baseball world. In a recent auction on MiLB’s Sports Marketplace, 28 bids poured in for Jackson’s game-worn home jersey, […]
The rise of the on-demand sports fan
A new category of sports enthusiasts is emerging, driven by on-demand access, cultural connectivity, and technology-fueled engagement. Dubbed the “on-demand fan,” research suggests this group now represents over 60% of current sports viewership moments – making them a primary audience for Marketplace owners. While traditional fans remain, new genres of supporters are exploring cultural dimensions […]
Behind the scenes of sports memorabilia authentication
Owning your own Marketplace drives credibility. Official Marketplaces carrying authentic memorabilia enhance a league or team’s reputation. If fans and consumers purchase fake memorabilia ostensibly from a league or team, it erodes trust and diminishes the perceived value of the program. Implementing robust authentication measures for memorabilia is essential to protect the league, team, Marketplace, […]
