It is always fantastic to see a great organization utilize best practices to launch and manage innovative Marketplace initiatives. The Boston Bruins, an Original Six NHL franchise, have done just that with the launch of their Authentics Auctions, fully integrating the CDi Auction Marketplace into their existing BigCommerce-powered Boston ProShop.
With a primary goal of driving fan engagement and activity, it’s safe to say: mission accomplished!
This project was launched on time and on budget, so a big thanks to the team’s collaborative efforts at TD Garden and the dedicated crew at CDi. Special shoutout to Elena, Tamanbir, Rahul, and, of course, Tejal for ensuring a smooth QA process!
Boston Bruins Authentics Auction Marketplace–Powered by Commerce Dynamics Marketplace Solutions
