As the 4 Nations Tournament unfolded on the ice, nearly every single NHL team collaborated to raise funds for ALS—with even Ron McLean joining the action!
Each NHL Team provided unique items or experiences, with all proceeds going toward ALS. Real Sports Auction Marketplace was used to host each NHL Team’s items/experiences. With seamless bidding and ability to donate, the Marketplace enabled fans to engage with the charitable initiative while securing their Teams’ game-worn and signed jerseys, along with exclusive experiences.
This Auction is just one example of how teams can leverage a Marketplace like Real Sports Auction Marketplace to power unique fan engagement, blending sports, commerce, and philanthropy in one place.
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